Audrey Ramos on LinkedIn: HubSpot Academy Social Media Marketing Certification (2024)

🏆 Exciting update! Just nailed my Social Media Marketing certification from HubSpot! 🚀 Mastered key content marketing techniques crucial in today's industry. Ready to elevate digital strategies and make an impact. Thanks, HubSpot! 🙌🎓 #CertificationAchieved #SocialMediaMarketing #HubSpotCertified 🚀Also, I recommend other co-friends and people who are more into the digital industry can also join this free certification course as it will help more in gaining insights and a decent level of knowledge.

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Cost to go to a 4 year college and "learn" marketing ~ $120,000Cost to go onto HubSpot and ACTUALLY learn inbound marketing ~ $0Cost to learn Audience Growth with Dan Sanchez ~ $500Cost to learn copy writing with Dave Gerhardt ~ $100Cost to learn email Marketing with Chase Dimond ~ $750Cost to a Guide to Cold Calling with 🔥 Tom Slocum ~ $20Cost to learn how to build a Community with CXL ~ $299You can learn from PhDs or you can learn from practitioners.And you can learn all of those courses before you graduate from High SchoolThe writing is on the wall.

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The high overview:The best digital ads today, don't feel like ads at all. Ads today, should target a relevant audience which provides value upfront, and in many ways looks and feels like organic content i.e. videos, images, ebooks and blog posts.Digital Advertising certification, done!

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Inbound vs. Outbound Marketing: Which strategy brings the ocean to you, and which leaves you fishing for leads? 🎣 Inbound marketing draws your target audience to you via your content 🧲 Outbound marketing means you go and find them via cold calls, DMs, etc. 👀 The Confident Calendar delivers a blended inbound content strategy that encourages: 👉 Engagement 👉 Enquiries 👉 Enjoyment Because let's be honest, without these things, LinkedIn just feels like a thankless daily chore. Think smart work (not hard work) cos we'd all rather be at the beach 👇🤩

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Hello Everyone!I just earned another certificate of "Social Media Marketing".I believe that continuous learning is not just a personal milestone but a crucial asset for any team or company I collaborate with in the future.Let's innovate and create impactful content and marketing strategies together! #DigitalMarketing #SocialMediaExpert #ContinuousLearning #HubSpotCertified #ContentMarketing #FutureOfMarketing #InnovationInMarketing

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1. Communication :As a marketer, you have multiple channels and tools to choose from when it comes to conveying your message to your target market.Before the rise of inbound marketing, communication in marketing was often one-sided. But today, people are swamped with content. It is no longer enough to reach out to and advertise to customers with one-off messaging. You must also know how to listen to them and deliver valuable content at every stage of the buyer’s journey.As an inbound marketer, you need to consider the changing needs of your customers and feed this into your communication strategy.2. Content Creation :Content is at the heart of good marketing. For every stage of the buyer journey, you should nurture your prospects with relevant content that caters to their needs and offers solutions to their problems.A great inbound marketer needs to be articulate and innovative whencreating content. To become an expert content creator, be sure to research your target audience and their needs and stay on top of the trends and lifestyle changes that impact your prospects.3. Research :Inbound marketers need to come up with messaging and content that resonates with the target audience’s reality, and this can only be possible with excellent research and data collection skills.An excellent inbound marketer must be able to source and accurately analyze relevant information and use the collected data to understand the present needs of prospects whilst also predicting future trends.Beyond data collection and analysis, you should be able to identify subject matter experts when the need arises. Having internal specialists on your team involved in the process can improve the credibility, value, and trustworthiness of the content you put out for your target audience.#quickvdigitalmarketing👨💻 #linkedinnetwork#linkedinbusiness#linkedingrowth

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Content marketing is essentially an extension of business development.The biggest difference:✳️ People can engage with you without having to first join a callOf course prospects will need to get on a call at some point to move a deal forward. But if phone calls are the ONLY way you’re engaging prospects, then:❌ Your marketing program won’t scale❌ You’ll spend a lot of time saying the same things over and over❌ You’ll miss a lot of opportunities to educate the prospects who aren’t ready to agree to a callThe best approach you can take: share content with prospects to move them down the funnel until they’re ready to engage with you. When they do, they’ll be better educated and the conversations will go better.#contentmarketing #privateequity

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I made a content idea generator with 2640 content possibilities. That’s enough content to make 1 post a day for over 7 years. It’s the key component of the Social Selling System which is a course I’ve made that is fast approaching 150 students. Here’s the framework:1. Make a list of all the post types you’ve seen2. Create 4 key content pillars of things you could discuss if your ideal client woke you up at 2am3. Within each pillar, in order of understanding, list all the subtopics you know4. Create an idea by matching the post type to the subtopicEnjoy unlimited content ideas. 🚀P.S want to fast track your content creation? Join over 100 other students who learn the Social Selling System here:

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Is your website ‘read only’ or does it have a novel engagement feature that starts the conversation with your prospects?When you’re out at a networking event and someone asks you what you do, you wouldn’t just hand them a brochure. !! You’d have a conversation. We all know that having a strong Call to Action on your website is a must - ‘book a discovery call’, ‘contact us’, ‘download a free eBook’. Here’s how you get an extra 1% gain with your website’s engagement feature:- Personalize the interaction- Gain insights on your ideal person while providing value- Increase your ‘time on site’ metric to boost your SEO with engaging content- Generate new content from your engagement feature- Kickstart the discovery process with your prospect- Help your prospect differentiate you from the competitionAn engagement feature can be as simple as a quiz, a lightweight diagnostic tool or a calculator that helps move your prospect a half a step forward in the right direction. How are you getting that 1% gain in your consultancy this week?

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A common business growth objective is to generate new leads. Lead generation can be achieved through a number of activities, such as advertising, public relations, content marketing, and search engine optimisation

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